What is a wedding content creator and should you hire one?
Have you been hearing of this trendy new thing – a wedding content creator? And asked yourself… What is a wedding content creator and should you hire one? Maybe it’s confused the flip out of you because you’ve already hired a photographer and a videographer and are now asking yourself “What’s the difference? Do I need them all??” Here’s the rundown on everything you need to know!
What is a wedding content creator?
I can hear you asking the big question – what is a wedding content creator? Basically it is someone who captures raw, unedited behind the scenes content for couples at a wedding on their iPhone. It’s not edited imagery or video, but instead raw candid moments. And… wait for it… creation of fun reels and TikToks!! Because we’re obsessed with them!
A wedding content creator is snapping all the behind the scenes moments and working with a couple to capture an array of raw and unedited photo and video moments they either want to relieve over and over again OR might even miss entirely on the wedding day. It’s typically focused on the wedding guests, wedding party. Usually less of the couples. As this is what photographers and videographers are focusing on.
A wedding content creator usually provides couples with hundreds (if not thousands) of raw and unedited photos, videos, clips, snippets and a selection of edited reels. The added bonus. All this is usually in your hot hands within 24 hours of your wedding.
Now before you jump to “Is that not what photographer and videographer does on a wedding day” let’s address that.
How a photographer and videographer differs to a wedding content creator
Now let’s make sure we are on the same page. I think photographers and videographers are actual masterpieces at what they do. I LOVE THEM. They are golden at capturing the magic moments at a wedding. A wedding content creator is not there to replace anyone.
Wedding content creators are there to add more value. They are about capturing the behind the scenes moments and in-betweens of all those glorious wedding moments which compliments a photographer and videographer. As well as provide a different perspective for couples of their magical wedding.
I’m talking while a photographer and videographer are capturing golden sunset photos with the couple, a wedding content creator is getting a snippet of that behind these amazing professionals. Or even beautiful Nanna watching on with a glistening tear running down her check as she watched her grandchild marry the love of their life.
A good wedding content creator will not get in the way of a photographer or videographer during these magical moments, and yet be on the look out for moments the couple may miss and would love to experience after the wedding. They’re also staying up with reel trends and creating fun moments with the wedding tribe. Think Shania Twain “let’s go girls” #yesplease
Should you hire a wedding content creator?
A wedding content creator is perfect for capturing snippets of magical moments you want to relieve or ones you might even miss entirely. They are perfect if you want:
✓ Pro socials-ready reels to publish to social media ASAP
✓ Raw photos and videos to relive the vibe
✓ Everyone present and in the moment
✓ A raw, BTS gallery without lifting a finger
✓ A content creator that feels like a guest
Now with all of that said…
Thinking a guest could essentially be your ‘wedding content creator’?
Sure. This is a great idea IF you’re confident they’ll expertly memorise the timeline, anticipate highlights, capture all guests and events (not just their friends!), be up with the TikTok trends, shoot the kinda content that only someone who’s attended countless weddings can… Plus, you know, stay sober and steady with their phone.
The truth is most couples want their guests to be completely present on their wedding day as much as them so asking them to be your wedding content creator just isn’t going to fly.
So who should you hire to be your wedding content creator?
If you’re going to hire a wedding content creator, surely you want a wedding content creator who understands the ins and out of a wedding day PLUS has the #skills of a social media pro to capture all the glorious BTS moments.
Since 2017 (when I started working in the wedding planning biz Mellyrain!) I’ve seen the brilliant work of countless photographers and videographers. I’ve also seen my couples’ eager faces of anticipation, waiting for the grand reveal. Often settling for blurry reposts on socials from kind family and friends to get through.
Understandably.. your wedding is a BIG deal, you want to relive all the moments, then share it with the world ASAP! But that shouldn’t mean settling for ‘it’ll do’ captures from the scramble of asking your family and friends the day or weeks after your wedding.
I have combined my 6 years experience in the wedding industry my social media expertise (check out more on this here as I have been creating content for businesses for years) and my hype girl vibe to create wedding content creator packages for couples across Melbourne and Victoria!
With me as your wedding content creator and a profesh wedding and socials background, you get the goods. Meaning? Meticulous attention to detail to your wedding’s timeline, complete respect and understanding of your photographer and videographer roles (not to mention every other vendor you have included on the day), captivating reels/TikToks plus all the up-close-and-personal memories to relive within 24 hours I have combined my two loves and you two get to bounce around in your love bubble longer. Win/win!
How do you hire Mellyrain (aka ME) to be your wedding content creator?
Learn more about my wedding content creator services for couples here.
If you’re a business in the wedding industry, I also offer content creating services for you too! You can check out my content creation services for wedding businesses here.
